NPR grapples with social media

At the WeMedia conference in Miami last week, I finally had the chance to meet Andy Carvin in person. Andy's a longtime blogger, podcaster and all-around smart guy. He's now helping National Public Radio devise its social media strategy. In this 8-minute video interview, he talks about "NPRness" and the challenges of bringing social media components into an august media organization. (Ourmedia page | watch video)